Permission for something to happen or agreement to do something.

Consent is something we have heard of but we never stick to it. There have been times when one just bangs without the consent. Maybe, it’s impetuous, it just happens. We just take the packet out, tear the same and BANG, it’s done. Also, it’s good to use a condom to make your sex safer.

But, where’s the consent?

That’s why a company in Argentina, Tulipán, has come up with this innovative pack of Condoms. Their agency, BBDO, ran a campaign.

“Tulipán has always talked about safe pleasure, but for this campaign, we understood that we had to talk about the most important thing in every sexual relationship: Pleasure is possible only if you both give your consent first,” says BBDO Argentina.

As it says, It only opens when two people agree to it. With the concept of consent, the couple has to use both their hands to open this unique pack of condoms.

This reminds me of my Marketing Class where the Professor taught us about the 4Ps.

The packaging does play a vital role.

Featured Image: Ads of the World

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